Mark your calendars and rev up your excitement as Shell Rotella proudly announces the 43rd Shell Rotella SuperRigs truck beauty contest! This year’s event is set to take over Atlanta Motor Speedway from May 29-31 and promises to be a thrilling celebration of North America’s most impressive and hardworking big rigs.
This iconic event is more than just a competition—it’s a tribute to the incredible spirit and dedication of truck drivers. The three-day extravaganza will feature some of the finest and most eye-catching trucks from across the U.S. and Canada. Families, fans, and trucking enthusiasts alike can look forward to enjoying an action-packed weekend filled with fun, entertainment, and admiration for these rolling masterpieces.
Highlights of the 2025 SuperRigs include:
- Over $25,000 in cash and prizes to be awarded across more than 20 categories, including Best Chrome, Best Lights, and the prestigious Best of Show.
- The chance for 12 drivers to earn a coveted spot in the 2026 Shell Rotella SuperRigs Calendar, capturing the beauty and grit of these extraordinary vehicles.
- A weekend full of family-friendly activities, interactive exhibits, and community fun celebrating the trucking lifestyle.
Everyone is invited to join the festivities at the Atlanta Motor Speedway, which is open to the public and free of charge. Registration details will be announced soon, so stay tuned!
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